Staff Profiles

Creative Director Tony Caravan

The son, of the son, of a printer with an artist mother, Caravan spent his childhood learning to paint, play the guitar, working in graphic design, and studying film, radio, science, art and philosophy. He grew up in Atlantic City and Pottsville, Pennsylvania.


By the time he graduated high school, he had already produced and directed his first short film, wrote original songs in a band and hosted a weekly radio show. While attending college (and during summer breaks) he published a series of very successful resort dining and entertainment magazines at the Jersey Shore; in which he wrote the articles, took the photos, sold the ads and designed the layouts. This notoriety landed him a job in Philly, working for a national marketing firm, where he became the youngest member of the prestigous Television and Radio Advertising Club of Philadelphia. It was here, back in the late 70s, while working with many of the top 100 advertising agencies, that he became aware of his natural abilities in this industry. However, having taken too much time off from his studies, he decided to return full-time to college, where he continued his coursework in writing and filmmaking; and became the president of The Pennsylvania State University student government.

After college he worked in New York City in the advertising and publishing industries for a couple of years. During this time, he bought an old hotel in his home town and ended up running a jazz club for a spell -- also managing a few new wave bands -- one ended up winning the MTV Basement Tapes. But realizing this was a sidetrack from his life goals, he packed up and moved to Washington, DC where he worked on Capitol Hill for Roy Cohn. He wrote his first screenplay while living in D.C., but soon the insane politics of that town became too much, so he returned to New York. He worked for Columbia University, supervising the production of the The Daily Spectator, Law School Journal and Columbia Guide to New York.

Still young (and confident), Caravan left the university and started his own film company -- traveling to Australia and England and ultimately ending up in (Hollywood) Los Angeles. He split his time between movies, talent management, writing and advertising. With desktop publishing in its infancy, he and a business partner set up a service bureau on the Sunset Strip that showcased the first high resolution laser printing from personal computers. But after too many years of the Hollywood scene, he left his Malibu beach house and actress wife and returned to Pennsylvania.

Back home, he upgraded the family printing business with his computer innovations form LA, and then started a magazine, opened an art gallery, and somehow ended up managing a rock radio station. When his brother bought out a Johnstown advertising agency, he soon took over as creative director and maintained a solid base of local and national accounts for over 15 years.

When the internet began to take hold in the mid-90s, Caravan set up an internet publishing company, and hosted one of the first live streaming media radio shows. His innovations continued in the late 90s when he conducted the first ever live satellite audio webcasts from the Himalayas, Antarctica and the North Pole.

Becoming involved in environmental and climate research, he began working with international firms to study ice melt; where he ultimately combined advanced technologies to assist in building a solar and wind-powered research base in Antarctica; and produced the first live video feeds from both polar regions.

Currently Caravan is semi-retired; still writing, producing and working on next-generation hand-held device and paper-less technologies. He runs his own boutique advertising agency in Johnstown; where he directs a sometimes full and sometimes part-time staff of interns and creatives, whom he hopes will continue in his footsteps -- not in the pursuit of fame and fortune -- rather, in finding creative satisfaction, happiness and "making a difference."


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